Stacked Discounts Campaign Design Process

MAYSON COSMETICS · September 5th, 2026

Brief

The brief asked me to “communicate a stacked discount using a progress bar.”

Final discount module: three or more products earn 20% off, two earn 10%, and one has no discount. Three segments illustrate each tier.

Design Decision

I noticed that the offer had three purchase tiers, so I divided the progress indicator into three segments and paired each tier with an explicit product count and discount label.

Three filled segments connect the three-or-more-products threshold with the maximum 20% discount.

I designed the discount guide to:

Make the thresholds visible at a glance.
Make the tiers easier to scan.
Connect each quantity to its discount.

Display order: Highest savings first

20% — Highest
10% — Middle
0% — Lowest

I also changed the order of the tiers. Instead of starting with 0% and building up to 20%, I placed the highest discount first.

My intention was to make the strongest benefit visible immediately, then let readers compare the smaller tiers below it.

For the rest of the email, I kept each section focused on one main message: the free-gift offer, the discount structure, a suggested combination of benefits, and product discovery.

Clear headings and calls to action helped organize the information into a straightforward shopping journey.

Final Campaign Visual

Mayson email, first part: free lashes with a €90 purchase, gift benefits, and the segmented discount guide.

Mayson email, second part: product discovery cards for press-on lashes, magnetic lashes, lip plumper, lip gloss, and makeup remover.